2. Types of Information Collected
a. Establishing An Account. In order to participate in our service, sweepstakes or contests, you must be registered with SportsPlays.com and open and maintain an account with SportsPlays.com. During registration you are required to provide us with certain contact information (including your name, e-mail address and home address) and other personal information (including your date of birth and gender). If you are engaging in any transaction with a fee, you may be required to provide credit card or debit card details. This required information is necessary to process transactions, to issue a new password if you forget or lose your password, to protect you against credit card fraud and other financial fraud, and to contact you should the need arise in administering your account. This required information is used to send you information relating to our services or promotional offers.
b. Transactions. Each time you interact with the Site, the details of such transactions are collected and retained by SportsPlays.com.
c. Verification. In order to protect against potential fraud and to comply with applicable laws, the information you provide to us may be verified with third parties. In the course of such verification, SportsPlays.com sends to and/or receives personally identifiable information about you from such services. Certain third parties may retain your personal information and may use it in the future to assist other companies with identity verification. Where SportsPlays.com cannot verify the information that you provide, or where the amount of a single transaction (or the aggregate amount in the case of a series of transactions) on your account, including but not limited to any transaction that exceeds $9 U.S. in any thirty (30) day rolling period, you may be asked to send additional information to us, such as a copy of your driver's license, passport, other governmental identification, and/or recent bank statement, by facsimile, scan or by mail, to help verify your information.
d. Web Log Information. In common with most standard website servers, SportsPlays.com uses log files. These include IP addresses, the Internet service provider ("ISP") you use, the type of browser you use, referring exit pages, platform type, number of clicks and/or date/time stamp.
e. Cookies. In common with most web sites, SportsPlays.com uses "session cookies" which are sent to your computer if and when you log on to the Site by entering your user name and password. A "cookie" is a small piece of data that we send to your computer to allow us to recognize you as a SportsPlays.com user when you return to the Site using the same computer and browser. For more information about cookies, please see the United States Emergency Readiness Team at http://www.us-cert.gov/cas/tips/ST04-012.html.
f. Correspondence. We intend to retain any correspondence, including facsimiles, mail and e-mails, sent to us. We also may retain correspondence, such as customer service e-mails, from SportsPlays.com to you. We may delete such records over time.
g. Marketing Data. You may have the opportunity to participate in demographic surveys and other marketing inquiries in an effort to further improve the use of the Site. Participation in these efforts is voluntary.
e. Third-party advertising. We use third-party advertising companies to serve ads and collect information when users visit our site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements on our site, other websites and other forms of media about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, check out http://www.networkadvertising.org/managing/opt_out.asp.
3. Use of Information
5. Informing You
We may communicate with our customers on a regular basis via e-mail and/or mail to provide requested services, resolve any complaints and for general customer service, and by other means where applicable, such as to investigate any suspicious transactions. You may receive occasional service announcements and administrative messages, for example, advance notice of any maintenance that might affect the Site. Generally, you cannot opt out of these types of "informational" rather than "promotional" communications.
6. Your Profile
We store information that we collect through cookies, log files and graphic files to create a profile of our customers. We also purchase third party marketing data and add it to our existing customer database so we can better provide pertinent offers in which you might be interested. We use this information to enhance or overlay your profile. This aggregate marketing data is therefore tied to your personally identifiable information. A "profile" is stored information that we keep on individual customers that details their preferences. Consequently, all of the collected information is tied to your personally identifiable information to provide better offers and improve the content of the Site for you. Your individual profile may be used by SportsPlays.com to send you offers from SportsPlays.com and its affiliates or business partners.
b. Confidentiality Obligation. The security of your SportsPlays.com account also relies upon your protection of your SportsPlays.com unique display name, password or other appropriate security code ("IDs"). You agree to never share your IDs with anyone. In the event that you are concerned that your IDs are no longer secure and confidential, you should immediately notify SportsPlays.com by sending an e-mail to email@example.com.
c. Questions. If you have any questions about the security at our website, please send an e-mail to firstname.lastname@example.org.
8. Accessing, Reviewing and Changing Personal Information
a. Termination of Your Account. You can terminate your account by sending us an e-mail at email@example.com. Your account will be deactivated as soon as is reasonably possible and in accordance with applicable law and regulations.
b. Account Inquiry. Information on what (if any) personally identifiable information is held about you may be obtained by sending e-mail to firstname.lastname@example.org. We reserve the right to charge you a fee for providing such information.